Best Practices
Deliverability, rate limits, and security tips
Best Practices
Deliverability tips
- Use a verified sending domain and set up SPF, DKIM, and DMARC.
- Warm up your IP and sending domain gradually when sending bulk email.
- Keep lists clean: remove hard bounces and inactive addresses.
- Personalize messages to improve engagement.
Rate limiting guidance
- CastBrick enforces rate limits per account and per API key. If you hit
429responses, implement exponential backoff and retry. - Use parallelism carefully; coordinate with the dashboard's sending rate options for campaigns.
Security recommendations
- Store API keys securely (environment variables, secrets manager).
- Use separate keys for different services and rotate keys periodically.
- Limit scopes and use least privilege when creating API keys.